Pitch Perfect at Glasgow Kelvin College

Pitch Perfect is an exciting marketing competition run by Nil By Mouth, which gives further and higher education students the opportunity to create and design their very own anti-sectarian awareness campaign, image or product.

The City of Glasgow College, HND Advertising and Public Relations Students participate in the competition each year as a requirement of their SQA Higher National Unit: Advertising: Researching and Planning a Local Campaign.

Successful competitions have also been run with Ayrshire and South Lanarkshire College and for the first time Photography and Art & Design Students form Glasgow Kelvin College took part during 2017. Students were given the brief: ‘Design and present a key visual to promote the work of Nil By Mouth or to raise awareness of the charities message’.

An Internal Showcase of all entries from Glasgow Kelvin were displayed during a weeklong exhibition at their West End Campus. Judge Ian Abercrombie, Head of Faculty Business & Creative Industries was tasked with choosing only 5 designs to go through to the final which was held at ‘Studio93’ on the 7^th June 2017. The winning entry was chosen by multi-faceted, Glasgow Artist, ADRIAN WISZNIEWSKI. A Glasgow School of Art graduate Adrian is one of the leading members of the New Glasgow Boys responsible for the revival and resurgence of figurative painting.

On this page you will be able to see the winner, finalists and all the entries, as well as, hear from some of the students and one of the judges.

Alastair Strachan, lecturer and artist at Glasgow Kelvin College, tells us about the competition brief and how the students have taken to creating their work.

Ian Abercrombie, Head of Faculty Business & Creative Industries, told us a bit about his experiences and how he felt the students work could be used.

WINNER:

Kelly Wagner ‘Torn’

WINNER Kelly Wagner

Kelly told us about her inspiration behind the photograph she entered:

‘My image was inspired by my life. One side of my family where Protestant and supported rangers, the other side where Catholics and supported Celtic, I was a Celtic supporter and had no religion. Every week we would go see the Rangers side of the family, we would go watch the Orange walk and enjoy the music but we couldn't wear our Celtic tops but my cousins could wear there Rangers top, without realising it we were singled out. As a child I liked hearing the music of the walk as well as watching Celtic play. Why couldn't I do both? Children usually pick a football team depending on what their family support but what if their family support both? How does this effect them. It left me feeling torn. I hope my image can be used to highlight children's mental health and how sectarianism can leave them feel shattered, broken and needing to "pick a side"’